O2 Wireless Festival 2007
Working in partnership with XL Video, Live Nation and Mobile Interactive Group, Digital Antics’ Mobile Messages to Screen (MMTS) solution ensured that, yet again, the crowds at this years festival were kept entertained during the periods between acts.
The London O2 Wireless festival attracts over 100,000 visitors each year to Hyde Park promising big name acts like David Gray, Kaiser Chiefs, Faithless, Massive Attack and Basement Jaxx, amongst dozens of others. The festival has been running in London since 2005 and Digital Antics have been supplying MMTS for O2 Wireless since the beginning.
Hundreds of messages would arrive every hour once the previous hours’ images were displayed following sponsor advertisments and music videos. The general gap between bands would be roughly half an hour so there was plenty of time to display every message received.
Digital Antics’ MMTS Operator Richard Fish commented:
With hundreds of images being downloaded every hour it was important to keep on top of it all. The MMTS software does all the hard work for you: you simply check for new messages, view the thumbnailed image and add it to a playlist. Breaking the MMS messages up with a few O2 logos here and there ensured the screens were constantly in motion and really added to the crowd experience. Quite why so many people enjoy seeing their pets on the big screen is beyond me but as long as they’re texting, we’re happy!
MMTS is now a festival veteran and a familiar sight to many having been employed at over 10 major festivals within the past three years. Its robust operational characteristics and capability to show SMS, MMS or both in front of tens of thousands of people makes it the popular choice for many festival organisers wishing to add additional, dynamic feeds for their large scale LED screens.