V Festival 2007
Digital Antics have supplied their Mobile Messages to Screen (MMTS) solution to their client ITCH for use at the Virgin Mobile V Festival for the fourth consecutive year in a row. This year MMTS has not only been used to feed the screens on the main stage but has also been used in a second rig to drive the plasma screens in the Virgin Mobile Union (VMU) tent with advertising content, mobile messages and live camera feeds.
As usual Virgin Mobile IT team staff operated the main stage MMTS rigs at both sites themselves. Digital Antics operators Iain Rendle and Philip Plant handled the VMU systems in Hylands Parks (Chelmsford, Essex) and Digital Antics’ operators Paul Scullion and Nathan Lance were at the helm in Weston Park (Staffordshire).
Despite the rain the thumbs were still busy and MMTS handled thousands of messages over the course of the weekend with the text messages feed on the main stage screens often forming the main form of entertainment for the soggy crowd between acts.